4th Story Marketing

Pay-Per-Click Advertising (PPC Ad Management)


Search Engine Marketing Services

One of the quickest way to generate quality traffic to your website is through advertising your business on Google and the Bing search engines.

The majority of your customers still start their search for products and services on Bing, Yahoo! and Google. Even if your site ranks at the top of organic search results, the ads from these networks still appear above those. Make sure your business is being seen first.

We help set up or optimize already existing Search Engine Marketing (SEM) campaigns. We help choose the right geographic settings and  the best keywords. We introduce negative keywords. We write the best copy for your ads that will get people to convert. We can even create and optimize landing pages to improve your PPC ROI.

Here’s our typical process:

  • Keyword Research
  • Set-up/Optimize Current Pay-per-Click Campaigns
  • Create All Required Ad Groups
  • Make Budget Recommendations
  • Write Ads
  • Add Ad Extensions & Structured Data for Rich Results (Snippets)
  • Develop Landing Pages
  • Set-up A/B and Multivariate Testing (Keywords, Ads, Landing Pages, CTAs)
  • Optimize for Conversions
  • Optimize Bids
  • Implement Remarketing Tactics
  • Set-up Goal Tracking
  • Create Comprehensive Monthly Paid Traffic Reports

Your competitors are online with Pay-per-Click marketing campaigns and they are taking away a lot of your potential customers with it. We can help you beat them at the game.

We create campaigns that generate business, not clicks and impressions. Our goal is conversions for your company – new sales leads and new customers – so you get the most out of every dollar spent.


Ready to find out more?

Let’s talk about how we can help you find more customers and close more deals with Search Engine Marketing.

I’m Ready to Talk!