Nearly every business gets some type of online reviews from their customers these days. Not all of those reviews are great ones. You may provide excellent products or great service to your customers but there’s always that one who is never happy.
And they’re the ones who LOVE to post negative online reviews.
You can respond to them, reach out to try to fix their issue, and sometimes they there’s nothing you can do to change their mind. So that bad review just sits there…
Bad reviews can hurt business. People want to find companies they can trust. If someone searches for you, doing their due diligence, you really don’t want the first thing they see in organic search results to be that negative review.
One way to avoid this problem is to take advantage of all your positive reviews!
How? Well, most companies compile a list of testimonials from happy customers. They sprinkle them about their site or list them below product descriptions.
However, what makes the most sense is to create a page specifically for your good testimonials. Just don’t call that page “Testimonials”. Call the page “Reviews”.
An example would be to have a URL that looks like this: www.examplecompany.com/reviews. Also, use a Headline (with the H1 tag) and put the words “Company Reviews” at the top (just replace “Company” with your business name.) So, it would look like this:
ACME WIDGETS REVIEWS
Google will more than likely index this page and recognize the keywords within. Down the road, when someone types in your company name to do some research on you, they’ll list your home page first. Then, there’s a good chance they’ll show your Company Reviews page next. Visitors will likely click on that page and see all your wonderful testimonials first. When they go back to searching, they might see that negative review but it won’t have the same impact.
Get a jump on your online reputation. It could mean the difference between making an additional sale or losing it to a competitor.
Be sure to continually monitor your reputation, too. Don’t leave any negative reviews just hanging out there.